The influence of Internet marketing on the development of e-commerce

Relevance of the research topic.

Internet marketing plays an important role in the process of economic globalization, as it expands the access of companies around the world to information, financial, production and labor resources, and greatly simplifies the development of e-commerce. Formulation of the problem. The rapid pace of development of Internet marketing is an effective business tool that satisfies information needs and creates an effective system of relations between enterprises and consumers.

Setting goals and objectives of the study. These are the conceptual foundations of Internet marketing and its tools, the role of the Internet in the processes of business globalization is of great scientific and practical importance. The development of information technology, the rapid growth of e-commerce as the basis for the emergence of a new direction in the modern concept of Internet marketing interaction. Research Methodology.

The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of generalizing data. Research results. This article defines the role of Internet marketing as an effective tool that intensively increases the pace of application and takes e-commerce to a new level and is a method of expanding the target audience with resource optimization. Volume of results.

E-commerce is widely used in industry, manufacturing and services. Conclusions on the article. Based on the results of the study, the following conclusions were drawn: the effectiveness of tools to improve the efficiency of e-commerce has been proven.
The influence of Internet marketing on the development of e-commerce

Relevance of the research topic.

Internet marketing plays an important role in the process of economic globalization, as it expands the access of companies around the world to information, financial, production and labor resources, and greatly simplifies the development of e-commerce.

Formulation of the problem.

The rapid pace of development of Internet marketing is an effective business tool that satisfies information needs and creates an effective system of relations between enterprises and consumers.

Setting goals and objectives of the study.

These are the conceptual foundations of Internet marketing and its tools, the role of the Internet in the processes of business globalization is of great scientific and practical importance.

The development of information technology, the rapid growth of e-commerce as the basis for the emergence of a new direction in the modern concept of interaction – Internet marketing.

Research methodology.

The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of generalizing data.

Research results.

This article defines the role of Internet marketing as an effective tool that intensively increases the pace of application and takes e-commerce to a new level and is a method of expanding the target audience with resource optimization.

Volume of results.

E-commerce is widely used in industry, manufacturing and services. Conclusions on the article. Based on the results of the study, the following conclusions were drawn: the effectiveness of tools to improve the efficiency of e-commerce has been proven.

Key words: internet marketing, business, e-commerce, online promotion platform.